Cookie Policy
Effective Date: 1 May 2025 | Last Revised: 1 May 2025 (v 1.0)
1 · Overview
This Cookie Policy explains how Karsaaz AI—operated by Karsaaz EBS Ltd (UK) uses cookies and similar technologies. By continuing to browse or use our website/app, you consent to the practices described here.
2 · What Are Cookies?
Cookies are small text files placed on your device that allow us to:
- Recognize your browser,
- Remember preferences,
- Secure log-ins,
- Measure performance.
We also use first-party referral identifiers to support our Affiliate Program.
3 · Cookie Categories We Use
| Category | Example Cookies | Purpose | Retention* |
|---|---|---|---|
| Essential | sessionid, csrftoken | Authentication, fraud prevention, load balancing | Session / 1 day |
| Preference | lang_pref, theme_mode | Remember UI language & layout | 1 year |
| Analytics | _ga, _gid (Google Analytics / Plausible) | Site usage metrics & performance | 13 months |
| Marketing | _fbp, _gcl_au (Meta Pixel, Google Ads) | Ad performance, remarketing | 3 months |
| Affiliate/Referral (New) | affiliate_id, ref_code, utm_* | Track coupon/referral attribution & apply discounts | 30–90 days |
* Exact lifetimes vary by provider; the live table in the Cookie Settings panel always reflects the latest retention values.
4 · How We Use Cookies
We use cookies to:
- Improve reliability and speed.
- Authenticate users and maintain session security.
- Analyse product usage.
- Deliver personalized offers and marketing.
- Attribute affiliate/referral coupons and discounts.
Session cookies also maintain secure access during Free Trial activation and onboarding.
5 · Managing & Revoking Consent
- On your first visit, a banner allows you to: Accept All, Reject Non-Essential, or Customise.
- You can revisit these choices anytime via the Cookie Settings link in the footer.
- Blocking Essential cookies may break some functionality.
6 · Third-Party Cookies & Tracking
We partner with the following providers, which may set cookies:
- Google Analytics (USA)Cookies: _ga, _gidPurpose: Usage metrics & performance analysis
- Meta Pixel (USA)Cookies: _fbpPurpose: Advertising reach & retargeting
- Google OAuth (accounts.google.com)Cookies: G_ENABLED_IDPS, __Secure-1PAPISIDPurpose: Support “Continue with Google” sign-in
- Affiliate Tracking (New)Cookies: affiliate_id, ref_code, utm_*Purpose: Support referral attribution & commission payouts
Users may opt out of Analytics/Marketing/Affiliate cookies via Cookie Settings, or by using external opt-out links (e.g., Google Analytics Opt-out).
7 · Do Not Track Signals
Karsaaz AI does not currently respond to browser “Do Not Track” (DNT) signals. Use Cookie Settings for granular control.
8 · Data Retention & Security
- Cookie identifiers are pseudonymized.
- Raw analytics logs are anonymized/deleted after 13 months.
- Affiliate/referral attribution data is retained 30–90 days.
- Access is restricted to authorized staff only.
9 · Compliance & Legal Basis
- GDPR / UK-GDPR: explicit opt-in for Analytics, Marketing, Affiliate cookies.
- PECA 2025: consent logging, essential cookie classification.
- CCPA/CPRA: US users may opt out of “sale/sharing” of personal data via Cookie Settings.
- Saudi PDPL: explicit consent for marketing/referral tracking.
10 · Policy Updates
We may update this policy for legal, technical, or business reasons. Updates take effect after 14 days’ notice via banner and “Last Revised” date.
11 · Contact & Data Protection Officer
| Support | [email protected] |
| Data Protection Officer (DPO) | [email protected] |
| Legal | [email protected] |
| Postal | Karsaaz EBS Ltd, 85 Great Portland Street, First Floor, London, W1W 7LT, UK. |